Target Audience - What does this mean?

If you’re asking this question then it’s likely that you’ve been looking at Facebook Ads or ads on another platform. Understanding target audiences can lead to more successful campaigns for you, as customers will feel as if they connect with your brand. Without further ado, let's get into target audiences and how to identify yours.

Not to be confused with a target market, a target audience is a group of consumers that are identified by behaviour and demographics, for example, female small business owners in Dublin City. These target audiences are used to define buyer personas which is an overview of the businesses ideal customer. The types of demographics and behaviours that are looked at are;

• Age

• Location

• Gender

• Income

• Type of employment

This information helps you understand your customer and how they make purchasing decisions. By effectively targeting a specific audience, you help your campaign reach the correct people that will relate to your company’s message and products.

Getting your target audience right involves research (shock!). This allows you to delve into who you want to reach and how you can get there in a better way than your competitors. Here are the steps:

• Use Google Analytics to understand your customers

• Look at social media analytics

• Use Facebook Insights

• Engage with social media audiences

It’s perfectly normal to have more than one target audience but you don’t need to target them all at once. Take it one campaign at a time!

Whether you have one or multiple audiences, you will reap the benefit of better understanding them. If you implement any or all of these tips, please do let us know!

Best of luck,

Clare